Mobile Advertising Market Size, Industry Share and Growth Rate 2026

The global mobile advertising market is set to gain momentum from the emergence of numerous innovative formats of video ads, namely, virtual reality (VR), augmented reality (AR), 360-degree, and vertical videos. Such videos are helping the companies in attracting the attention of their consumer bases. This information is published by Fortune Business Insights™, in a recently published report, titled, “Mobile Advertising Market Size, Share Industry Analysis, By Advertising Type (In-App Ads, Mobile Rich Media, Video Ads, Banner Ads, Others), By Vertical (Retail, Media Entertainment, Healthcare, BFSI, E-Commerce, Travel Tourism, Automotive, Others), and Regional Forecast, 2019-2026.” The report further states that the mobile advertising market size was USD 44.12 billion in 2018. However, it is set to reach USD 408.58 billion by 2026, exhibiting a CAGR of 32.5% during the forecast period.

Fortune Business Insights™ provides a list of all the companies operating in the mobile advertising market. They are as follows:

Inmobi Technologies Private Ltd. Facebook, Inc. Mobvista International Technology Ltd. Google LLC Mintegral International Ltd. Chartboost, Inc. AppLovin Corporation Epom Ltd. Matomy Media Group Ltd. Smaato, Inc. Other key market players Drivers Restraints-

Rising Number of Smartphone Users to Propel Growth

In today’s technology-driven world, smartphones are being adopted at a rapid rate worldwide. It is therefore, transforming the socialization and communication patterns of the masses. Smartphone users are capable of accessing various services and content with the help of internet through many apps. They are also able to perform tasks, such as playing games, surfing the web, watching videos, reading e-books, accessing social media platforms, and listening to music. Such apps are present in both Play Store and App Store for Android, as well as iOS users. Besides, users are capable of purchasing furniture, clothes, and even groceries with the help of these apps.

The above-mentioned factors are supporting the advertisers to gain access to multiple layers of information regarding the user’s most preferred brands, hobbies, and shopping interests.  The vast amount of data is further being used by them to showcase advertises of the related products and services to a particular smartphone user in the forms of images, videos, and banners. In games, they are providing in-app advertising by promising extended game time, rewards, and more to the user. However, the rising concerns about privacy may hinder the mobile advertising market growth during the forthcoming years.

Regional Analysis-

Presence of Stable Telecom Infrastructure to Skyrocket Demand in Asia Pacific

Based on geography, the market is divided into the Middle East and Africa, Europe, North America, Asia Pacific, and Europe. Amongst these, in 2018, North America procured USD 16.07 billion mobile advertising market revenue. This growth is attributable to the maximum expenditure by advertisers on developing more mobile ad in this region. Reputed organizations, such as Facebook, Inc., and Google LLC present in this region are supporting the adoption of mobile ads in the U.S. In the coming years, the expenditure on television is likely to become lesser than the expenditure on digital platforms.

Asia Pacific, on the other hand, is set to become one of the fastest-growing regions in the world. The increasing number of internet users, provision of stable telecom infrastructure, and expansion of the smartphone market would aid in spurring growth. China is considered to possess the biggest smartphone market in this region. India would also experience high growth on account of the expansion of video advertising industry. Apps, such as TikTok are very popular in this country because of the presence of young generation. It would also contribute to the market growth.

Competitive Landscape-

Key Players Focus on Strategic Collaborations to Strengthen their Positions

Companies present in the market are mainly focusing on partnering up with other enterprises to launch innovative products. It is not only helping them in gaining more sales, but is also widening their geographical presence. Below are a couple of the latest industry developments:

May 2019: Facebook India joined hands with advertising agencies, namely, McCann and Mullen Lintas, Leo Burnett, Ogilvy, and Wunderman Thompson, to launch the ‘Thumbstoppers’. It is meant for mobile advertising and would transform storytelling. July 2017: Smaato, a real-time advertising platform based in the U.S., integrated a vast amount of mobile audience data from adsquare to Smaato Demand Platform (SDX). It is set to be a means of transparent and neutral mobile data exchange.